Year of the Rooster

Quuen Victoria Building (QVB) rooster

Quuen Victoria Building (QVB) rooster

Last year was The Year of the Monkey; now we’re into The Year of the Rooster. In Sydney, everything gets in on the celebrations. The rooster above, and in the two photos below, stands proudly under the dome of the Queen Victoria Building. (The header photo is a sign in the Westfield Sydney shopping mall.)

Lanterns in the streets.

Banners in the streets.

Of course, it’s not all celebrations. No retailer with an eye on the bottom line is going to miss such a marketing opportunity. These are in the windows of the Hermes store — though I admit, they looked much better when I first spotted them, at night with no reflections (and no camera!).

Here’s the offering from department store Myer. I’m not convinced this rooster is all that successful.

Even the lottery gets in on the act! (And no, I didn’t win a thing on this scratch card.)

Year of the Rooster scratch card

Year of the Rooster scratch card


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