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Absolut Blue

Absolut Ice Bar, London, 2009

Frozen, frosted, splintered blue. Vodka kept inside a chamber so cold that it became an icy slurry. The bar itself one giant freezer, in which visitors were given a quilted, hooded garment and gloves to ward off the cold. Tables made of giant blocks of ice.

And on that summer day in August 2009, the temperature outside was so warm that I was wearing whisper-thin trousers and flimsy open-toed shoes. Not an ideal mix. My toes were blue, too!

Me, modelling the contrast between the thermal wrap we were given to wear inside the Ice Bar, and my utterly inappropriate summer shoes — in a contrasting shade of blue, though!

Life in Colour: Blue

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